Company Sources Information on public companies is considerably easier to locate than information on privately-held companies. A good place to begin any company research is the company's Web site; however, keep in mind that some companies use their web pages as glorified catalogs, brochures, or advertisements.
Business Source Premier Company Profiles: Includes MarketLine and DataMonitor Reports. Click on the Company Profiles tab at the top of the page. Browse for the company. If a profile is available for your company, click on the company name for related information including NAICS code, products/services, SWOT analyses, industry profiles, market research reports, product reviews and articles about your company from academic journals, trade publications, magazines, and newspapers. Click on the report link for the full-text company report.
LexisNexis Academic Company Dossier: LexisNexis Company Dossier provides business descriptions, financial information, current news, executive information, brands, and key competitors. A link to Hoover's Company Records is often included in the Business Description section. Company Profiles: Search by company name or ticker symbol. Hoover's Company Records: Records include overviews and histories, up to 10 years of key financial and employment data, lists of products and key competitors, names of key officers, addresses, and phone and fax numbers.
Private Company Sources There are many difficulties in searching for private company information. Consequently, researching private companies often requires considerable creativity. Unlike public companies, private companies are not required to file with the Securities and Exchange Commission (SEC) so the information that can be found in those documents is not necessarily available for companies that are private. Many times after a merger (or for other reasons) a company that was once public chooses, or is forced, to go private. If you want information on those companies, the basic company information, old SEC documents, and the filing to go private (13E-3) will still be available. The databases listed above include some private companies, so start your research there. These databases include business journals and trade publications which may contain information on the private company you are researching. Another good place to research a private company is the company's Web site; however, keep in mind that some companies use their web pages as glorified catalogs, brochures, or advertisements.